The FTC today released new guidelines that threaten to fine bloggers up to $11,000 for what the organization considers an undisclosed paid endorsement.

However, the commission has a broad definition of what constitutes an endorsement.

“The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement,” said a release by the FTC.

This could be a legal nightmare for reviewers, who often rely on

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